Dirty Internet Secrets - understanding terms part1

Dirty Internet Secrets - understanding terms part1

CPC - Cost Per Click. The amount of money paid for every click on your advertisement.

ROI – Return On Investment. The amount made minus the money spent on advertising. This is used to determine how effective your techniques actually are.If you invest $50 and make $200, your ROI is $150.

PPC- Price Per Click. A very common and powerful marketing tool which utilizes advertisements on Search engines and their affiliate websites. Your advertisement is displayed whenever someone on that search engine searches for keywords that you chose. When your ad is clicked, you will pay the PPC price.

Impressions – The number of times your ad is presented, but not clicked on.

CTR – Click Through Rate. The number of times your ad is clicked based on the impressions it has received. This is used to determine how effective your ads really are.

Keywords – The words that you determine represent your website. These words
will be used in combination with PPC advertising to determine when your ad will
be displayed. The more targeted your keywords, the more successful you will be.

Google Adwords – Google’s own PPC program. This is most well known and used
Paid Per Click program. You will need to sign up for this, click here https://adwords.google.com/select/Login.

Google Adsense – The other half of Google’s PPC program. This is a tool that allows you to place Google Adword advertisements on your website. Every time a visitor clicks on these ads, you will make money, (usually from $.05 to $.75).

Affiliate Programs – Programs offered by companies or individuals that allow you to make a percentage of every sale you bring them. For example, you can use www.amazon.com products on your website, and sell them as if your own. When you sell them, it will bring the customer to the order page on Amazon’s website, and you will earn a percentage of the sale. This is your commission.