An ARCU, is an “Active Confirmed Registered User.” This is someone that you refer via your site to eBay. They’re confirmed as active when they:
- Signup
- Confirm their Account via Email
- Either Places a bid or Buys via BIN within 30 days
ARCU’s are easy money, there are also plenty of niches out there that you can really leverage this form of eBay income rather than the Revenue Share.
The Revenue Share is the amount of money that you earn when someone buys an item. You earn a percentage of the total revenue eBay makes (not the sale price of the item). So naturally higher priced items will earn you more. I’m also pretty sure that Cars etc earn a flat fee, so don’t think there’s huge money in them.
So if you refer a new customer to eBay & they purchase something then you get the ARCU & the Revenue generated.
eBay’s cookies lasts for 7 days so you’ll also get revenue from any other items that the customer buys within that time period (Amazon only has a 24 hour cookie time, so this is a much better deal for Affiliates). I find that people quite often buy more than 1 item.
So the theory is simple, we’re going to create a site that drives people to eBay via the various products we’re promoting.
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